📈Hemp CBD Consumer Price Data - October 2020📈

The following report analyzes 150 CBD products from 47 different brands.

The goal is to shed light on the current price range and trends for CBD products and form some hypotheses about the future of the U.S. CBD market.

All data is from October 1st, 2020. We only included CBD brands that 3rd party lab tested every product not only for cannabinoid veracity but also for heavy metals, and pesticides.

Product delivery methods analyzed in this study are tinctures, capsules, and gummies.



Price per milligram / CBD


CBD Type

Tinctures

Capsules

Gummies

Broad Spectrum

$0.0891

$0.1251

$0.1368

Full Spectrum

$0.0763

$0.0821

$0.1218

Isolate

$0.0362

$0.0548

$0.1153

#of products

85

38

27

Those familiar with CBD type know that Full Spectrum is essentially Broad Spectrum PLUS trace amounts of THC. In otherwords, Full Spectrum gives you more. But you'll notice that Broad Spectrum is currently priced higher than Full Spectrum. There are two principle causes for this.

First, it is more challenging/labor intensive to remove all traces of THC in Broad Spectrum.

Second, Full Spectrum carries more regulatory risk because it has up to the legal limit of a .3% THC level.

What are the most popular CBD types? There were 53 Broad Spectrum products, 84 Full Spectrum products, and 13 isolate products.



🗺️Hemp Origin by U.S. State🗺️


As hemp advocates, we were excited to see that the products, all with U.S. grown hemp, came from 11 different states: Colorado, Oregon, Kentucky, North Carolina, South Carolina, New York, Vermont, Wisconsin, Montana, Idaho, and New Mexico.

Almost half of the products (73) came from hemp grown in Colorado. Oregon was second with (19) products followed by Kentucky with (9).

State

Price/MG (Tinctures)

Colorado

$0.0801

Oregon

$0.0844

Kentucky

$0.0667

Out of the top 3 states, Kentucky had the cheapest price/mg of CBD tinctures at ~6.6 cents.

It’s also worth noting that the cheapest tincture we found was from hemp grown in Idaho at just under .02 per milligram, followed by two tinctures from Oregon at exactly .02 per milligram.



💵Consumer Discounts💵


First Time

Subscribe and Save

Military

67 products

79 products

89 products

22 brands

22 brands

23 brands

This is a very encouraging trend. Whether it’s a first time purchase, subscription, or military (veterans) discount, there are many ways to save money on CBD products.

Out of 47 brands listed, 42 brands had at least one of the above discounts available.

This is indicative of steep competition, lower costs of CBD, and efforts to build brand loyalty in the e-commerce space.

Also, CBD is not allowed to be sold on Amazon.com, which accounts for nearly 50% of all e-commerce in the United States.



Most common CBD extraction methods


Extraction method

# of products

CO2

100

Ethanol

43

Not listed

7

We found that ⅔ or 100 products used the CO2 extraction method. 43 used an Ethanol extraction method, and 7 did not list their extraction method. It is hard to learn too much from these numbers other than C02 being the most common extraction method. There are many variables within the same extraction method that affect the product quality and we do not have the capacity to compare them.

We will argue that the extraction method needs to be shared in an industry that demands transparency. In the ongoing fight for favorable legislation/regulation, we need to overcome previous/current behavior by nefarious actors.




What lies ahead?


It is quite difficult to project the CBD market. While it is much easier to show the growing demand, the supply side and regulatory / legislation side is very difficult to deduce.

We have followed the top cannabis regulatory news publications, some with daily emails, for over a year and still don’t have an exact prediction.

But there are some notable trends that we see:



Check the homepage to see the products studied in this report. If you found it useful, please share and bookmark cbd.mg for future data analysis of the CBD market.